Tips To Grow Your Own Electrical Business

electrical trading company Kolkata

The demand for Electrical equipment has always been on a surge as it is almost required everywhere. It is undoubtedly one of the profitable businesses in the world and now many of the people are looking forward to starting their own electrical business or to grow their existing one.

So did you recently start an electrical business and you are looking forward to taking it to the next level but you are not so sure how to go with it? Don’t worry, JIGO being one of the most reputed electrical trading company working as electrical products suppliers and distributors in Kolkata has some brilliant tips for you.

Here are some of the tips for growing your electrical business by expanding your customer base and your bottom line –

  1. Enhance the branding – Developing a strong branding for your electrical company can actually do wonders. Work on a better logo which can speak to your customer, develop a better website as it helps the customers recognize your business and remember it the next time they need an electrician or an electrical products supplier. So, update your website and create and include a modernized logo so as to further reinforce your brand.

  2. Marketing – Not only an electrical company but a proper marketing strategy can also do wonders for any type of company. It is one of the easiest ways to ensure that you are growing your electrical business. Work on content marketing which will increase the chances for your company and include SEO-friendly blogs and contents with relevant keywords which will boost your search rankings. It is said that marketers who post blogs regularly enjoy more than 60% lead than their competitors. It is also much suggested to attend relevant trade shows and seminars to expand your professional network.

  3. Invoicing the customers sooner– It is very natural for every company to face cash flow problems. Maybe the customers are unable to pay their bills online or excess inventory left from a job, whatever be the case, an electrical cannot move forward without the access to cash and that is why the approach of invoicing is much suggestible. Instead of paying the invoicing the customers at the end of the month, give them the invoice them right when the work is completed. Also, try out digital payment which has the potential to speed up the payment process.

  4. Encourage your customers – As an electrical trading company in Kolkata, we suggest that you must offer discounts to your residential and commercial clients or customers is they recommend your products or services to someone they know. Giving discounts ensures many fixed customers and increases customer regularity. If possible also try to offer small gifts to them, like a gift card. The right encouragement and incentives can make wonders happen.

These are some of the tips which we have for your electrical business. Growing an electrical business is definitely a difficult task but it’s also not impossible. You just need to employ the right strategies and know what to do when.

Reasons Why It Is Absolutely Important To Invest In Industrial Automation

Industrial Automation

Industrial automation makes use of devices starting from computer or robots to monitors to handle its operations and machines. Automation delivers the advantage of improving productivity and quality along with reduced wastage. It also promotes safety and ensures time-saving and flexibility to the process of manufacturing. All these features work together to surge the profit margin of the company. There are many reputed electrical trading companies in India manufacturing and supplying automation equipment through which industries can smoothen their operation.

Here is an elucidation why industrial automation is absolutely necessary –

1.Reduces labour effort and ensures efficiency – Automation systems complete a function which involves repetitive tasks. If there is a task which demands focus and effort not suitable for human and advanced sensors and integration, automation can do it quickly and efficiently.

2. Ensures safety of products – Automation technologies are advanced and they do not make mistakes which ensures absolute safety of products and materials from getting damaged.

3. Accurate data collection–It ensures absolute accurate data collection and makes the process of collecting sensor and process data regulated and prevents accidental data entry.

4. Cost-effective – Industrial automation technologies apply cost-saving methods in their processes. It saves a plethora of expenses of the organization and provides the organization with an opportunity to invest the saved money on crucial areas and decisions of the business.

5. Increases efficiency – Automated machinery ensures efficient business operations. Improving the processes for efficiency gives an opportunity for the company to be more competitive.

6. Inspection capabilities – Automation systems employ inspection capabilities so it will never violate any instructions which are strictly set and it is impossible for automation machinery to skip a particular step which has the capability to harm the operation.

Automation technologies undoubtedly provide a myriad range of crucial services to many industries. It is absolutely recommended to look out for the best electrical trading company in India in order to purchase the best automation equipment to smoothen the functioning of your industry.